For Hospitality Professionals
Discover Japanese shochu beyond the usual
A curated selection of Japanese shochu for bars, restaurants and hotels seeking depth, versatility and a true sense of place.
A new chapter behind the bar
A new chapter behind the bar
“The most interesting bottle on your shelf might be the one you have not tasted yet”
Shochu is one of Japan’s most widely enjoyed spirits, yet it remains largely undiscovered in Europe. Distilled from rice, barley, sweet potato, buckwheat, brown sugar and more, and shaped by koji, it offers a depth and versatility that naturally belong beside fine wine, whisky and craft cocktails.
Versatility
One spirit, many serves
Neat, on the rocks, with hot or cold water, in highballs or low-ABV cocktails, shochu adapts naturally to the moment, the menu and the guest. A single distillery can open an entire conversation at the bar, from aperitif to digestif.
Three promises
Three promises
What you can expect from working with us.
- 01
Curation
A focused selection of distilleries we know personally, never an overwhelming catalogue.
- 02
Education
Tastings, training and clear materials so your team can introduce shochu with confidence.
- 03
Support
Reliable supply across Europe and ongoing support from first introduction to long-term partnership.
What we bring to your venue
A shelf that tells a story
We help you build a thoughtful shochu selection that fits naturally within your venue, supported by staff tastings, serving guidance and pairing ideas. Whether for a cocktail bar, a restaurant or a hotel, we introduce shochu at a pace that feels right for your team and your guests.
A few bottles, chosen with care. Stories your guests will remember.
Let’s taste together
Bring shochu to your guests
Tell us about your venue and what you are looking for. We would be happy to introduce a few carefully chosen bottles, along with the stories behind them. The best conversations often start with a tasting.